Ethical sourcing
We make our products in Slovakia and Czechia, at printers we know personally. We would rather pay more for honest production. Here is what that looks like in numbers.
Where your money goes
For every product we show where the money you pay goes. Here is the average across everything you bought from us between 1 January and 28 September 2026: 2,824 items for €101,343.
Out of every €100
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Production and materials22.80 €
Printing, paper, binding, cover and sleeve. For accessories, the purchase price.
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Authors, illustrators and design20.20 €
Book author team, royalties, illustrations, design and typesetting.
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Marketing14.00 €
Ads. We count 15 % of the price excluding VAT.
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Logistics8.20 €
Warehousing in Orava, packing and a shipping subsidy.
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VAT6.60 €
Tax we pay to the state.
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Running the company28.20 €
Wages, support, investment in new products and profit.
On 75 % of revenue we have a healthy margin, on 16 % a tight one and on 8 % we lose money. Of our active products, 61 have a healthy margin, 28 a tight one and we lose money on 36, mostly exercise books, some Poustr posters and inexpensive writing accessories.
Calculated from the price breakdown of each product (the “Nothing to hide” section) and actual prices paid, including discounts. 2026 diaries use the 2027 edition breakdown. Excludes custom corporate orders and products without a breakdown (1,369 items). Running the company covers wages, support, investment in new products and profit.
What if we have doubts? We do not make it.
For us, the “best product” is functional, durable, simple, authentic and thoroughly tested. One that lasts and that people really use. If you removed our logo, you would still recognise it as ours.
We work with our suppliers as one team. When something does not go to plan, we solve it together and fairly, so the result makes sense for both sides.