Cesta Hrdinov SNP – Print (Frenky Hříbal and Milan Pleva)
A pilgrimage marked in red, a blister generator, but also an unforgettable adventure. The longest hiking trail, the cult Cesta hrdinov SNP, has become a life experience for many mountain lovers and wins over dozens more every year.
Over a month of walking, the route takes you through beautiful mountains, meadows and forests across the whole of Slovakia. From the Dukla Pass through Volovské vrchy, Kráľova hoľa and Bradlo all the way to Devín, you'll discover views you've never seen, and on the 770 km long way you'll meet lots of good people and stories written by the past.
For the 77th anniversary of the Slovak National Uprising, we're bringing you a Poustr concept that combines an illustration of iconic places by Frenky Hříbal with the route by Milan Pleva on tracing paper, which we'll pack together with the illustration.
Frame your SNP-éčka however you like. Looking at it will keep replaying your own memories, and it can also be the perfect motivation to take on the challenge of your dreams. ;-)
...
By selling our Poustrs, we have raised more than 30,000 euros so far for OZ My sme les, OZ Nosičský dom, Klub slovenských turistov, LZ VLK, OZ Pre Dolinu, SHS JAMES and our own mountain shelters project. And we keep going.
With this limited edition, you're supporting OZ CestaSNP.sk. We're glad to help them develop their portal, where you'll find everything important about the longest hiking trail in Slovakia in one place.
What else should you know about it?
Choose options
Last pieces, no reprint planned. At your door by
Healthy margin · see where your money goes
Memories that hang on the wall and help
Slovakia has beautiful nature, but one walk in the mountains will also show you a sad sight – missing forests, reckless logging, forest disasters. These are exactly the things that inspired us to create Poustrs. Posters that help. At launch, we sent part of every sale to organizations that protect our nature. In total, that came to more than €30,000.
The best of forgotten screen printing
We printed Poustrs on large screen-printing machines that still remember the Czechoslovak era. We found them on a random visit to a print shop and gave them a new life. So every Poustr is not only an original design, but also a celebration of honest craft.
We have nothing to hide
Radical transparency is one of our values. So here is exactly what it is made of and where the money you pay goes.
Where your 113 € goes
Healthy margin
-
Buyback25,00 € · 22 %
What we pay to buy back a rare piece.
-
Marketing10,98 € · 10 %
Advertising. We count 15 % of the price excl. VAT.
-
Logistics3,00 € · 3 %
Warehousing in Orava, packing and a shipping subsidy.
-
VAT 23%16,83 € · 15 %
The tax we pay to the state.
-
Running the company34,19 € · 30 %
Salaries, support, new products and profit.
Specs and materials
Printing technique
screen printing. Every piece is an original.
Print date
08/2020
Format
A3 (420 mm x 297 mm)
Base paper
Woodstock 225 g paper with 80% recycled fibres and 20% elemental chlorine-free virgin pulp, with an interesting texture. FSC certified, of course. It does not crease, and the colour will not fade for at least 50 years. Supplier: Fedrigoni.
Tracing paper
Golden Star K 200 g, made from ECF pulp. FSC certified, of course. Supplier: Fedrigoni.
Packaging
In a cardboard box. Frame and mount not included.
Carbon footprint
Even a paper poster has a footprint. We calculated it for the whole of 2025 and divided it per item: DEFRA 2025 emission factors, transport by parcels, services and marketing by spend (GHG Protocol). We keep refining the method together with our suppliers.
≈ 0.7 kg CO₂e per Poustr. Roughly like driving 4 km by car.
Production0.17 kg · 24 %
Materials, printing, binding and cover.
Running the company and marketing0.43 kg · 63 %
People, software, ads and energy, divided per item.
Transport to us0.02 kg · 3 %
Materials to production and finished products to the warehouse.
Transport to you and packaging0.07 kg · 10 %
Parcel and box.
What we do about it
- We print in Slovakia and Czechia. No air freight. Our warehouse sits next to the printer in Orava, so finished products do not travel for nothing.
- We do not shrink-wrap diaries one by one. We use bulk packaging to cut down on plastic.
- We ship in recycled cardboard and, when we can, in boxes our suppliers sent us goods in.
- For trips and small transfers we book shared transport and BlaBlaCar.
- We print to pre-orders. If something does not sell, it does not end up in the bin but in our outlet or in schools.
What you can do
- Order more things at once. One parcel instead of three.
- Choose a pickup point or locker instead of home delivery. So the courier does not drive out for a single parcel.
- Buy second quality and sale items. We also work with production seconds. Everything usable is cheaper in our second quality section. You save money and rescue something that would not get a chance elsewhere.
- Buy only what you will really use. The smallest footprint belongs to the diary that never had to be made.